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San Diego State University

Fowler College of
Business Administration

Intellectual Contribution

Title
Two-sided messages for health risk prevention: the role of argument type, refutation and issue ambivalence
Author(s)
Cornelis, E., Cauberghe, V., Pelsmacker, P. D.
Type of Research
Peer-Reviewed Paper Presentations
Date Published
2012, Before July
Contribution Type
Discipline-based scholarship (basic research)
Contribution Category
D
Points
4
Location
The 2012 ACR North American Conference, October 4th -7th 2012, Vancouver, BC, Canada