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San Diego State University

Fowler College of
Business Administration

Intellectual Contribution

Title
The impact of level of threat and self-efficacy on consumer responses for commercial products: The moderating role of self-esteem.
Author(s)
Cornelis, E., Faseur, T., Cauberghe, V., Claeys, A.
Type of Research
Peer-Reviewed Paper Presentations
Date Published
2011, Before July
Contribution Type
Discipline-based scholarship (basic research)
Contribution Category
D
Points
3
Location
The 10th International Conference on Research in Advertising (ICORIA), June 24th-25th 2011, Berlin, Germany