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San Diego State University

Fowler College of
Business Administration

Intellectual Contribution

Title
The impact of message sidedness on teenagers’ binge drinking intentions: The moderating role of issue involvement.
Author(s)
Cornelis, E., Cauberghe, V., Pelsmacker, P. D.
Type of Research
Peer-Reviewed Paper Presentations
Date Published
2011, Before July
Contribution Type
Contribution Category
D
Points
4
Location
The 10th International Conference on Research in Advertising (ICORIA), June 24th-25th 2011, Berlin, Germany