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San Diego State University

Fowler College of
Business Administration

Intellectual Contribution

Title
The impact of message sidedness and message tone on the effectiveness of anti binge-drinking messages
Author(s)
Cornelis, E., Cauberghe, V., Pelsmacker, P. D.
Type of Research
Peer-Reviewed Paper Presentations
Date Published
2011, Before July
Contribution Type
Contribution Category
D
Points
4
Location
The 40th EMAC conference, May 24th-27th 2011, Ljubljana, Slovenia