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San Diego State University

Fowler College of
Business Administration

Intellectual Contribution

Author(s)
Cornelis, E.
Type of Research
Faculty Research Seminars
Date Published
2010, Before July
Contribution Type
Discipline-based scholarship (basic research)
Contribution Category
G
Points
2
Location
KULeuven 15th Marketing Winter Camp, December 10th 2010, Leuven