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San Diego State University

Fowler College of
Business Administration

Intellectual Contribution

Title
The effectiveness of different message strategies in health risk communication.
Author(s)
Cornelis, E., Cauberghe, V.
Type of Research
Peer-Reviewed Paper Presentations
Date Published
2010, Before July
Contribution Type
Discipline-based scholarship (basic research)
Contribution Category
D
Points
4
Location
. EMAC 23rd Doctoral Colloquium, May 29th- June 2nd 2010, Copenhagen, Denmark