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San Diego State University

Fowler College of
Business Administration

Intellectual Contribution

Title
The effectiveness of reassuring and fear-arousing messages on consumer attitudes towards GM food.
Author(s)
Cornelis, E., Cauberghe, V.
Type of Research
Peer-Reviewed Paper Presentations
Date Published
2010, Before July
Contribution Type
Contribution Category
D
Points
4
Location
Etmaal van de Communicatiewetenschap, February 4th-5th 2010, Ghent, Belgium