In Search of Souls – Identifying Characteristics of Gamers
Type of Research
2015, Before July
Learning and pedagogical research contributions
This paper discusses a project for determining the ideal customer profile (ICP) for developing new games for an electronic gaming company. The project was intended to aid a new product development to reverse the company’s declining sales revenues. It was hoped a deeper understanding of potential users and their entertainment needs will point to certain types of features in the game architecture and in the physical devices that could lead to new designs to attract additional users in lucrative selected market segments.