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San Diego State University

Fowler College of
Business Administration

Intellectual Contribution

Title
In Search of Souls – Identifying Characteristics of Gamers
Author(s)
Saghafi, M.
Type of Research
Peer-Reviewed Proceedings
Date Published
2015, Before July
Contribution Type
Learning and pedagogical research contributions
Contribution Category
E
Points
4
Location
HaWAII
Abstract
This paper discusses a project for determining the ideal customer profile (ICP) for developing new games for an electronic gaming company. The project was intended to aid a new product development to reverse the company’s declining sales revenues. It was hoped a deeper understanding of potential users and their entertainment needs will point to certain types of features in the game architecture and in the physical devices that could lead to new designs to attract additional users in lucrative selected market segments.
Role
presenter
Organization
WDSI