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San Diego State University

Fowler College of
Business Administration

Intellectual Contribution

Title
When the cause fits: taxonomic vs. thematic similarity in cause-related marketing
Author(s)
Mendini, M., Peter, P., Gibbert, M.
Type of Research
Peer-Reviewed Proceedings
Date Published
2016, Before July
Contribution Type
Discipline-based scholarship (basic research)
Contribution Category
D
Points
4
Location
Oslo, Norway
Organization
European Marketing Academy Conference