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San Diego State University

Fowler College of
Business Administration

Intellectual Contribution

Title
Signals of Marketing Competency: A Student Perspective
Author(s)
Honea, H., Peter, P., Castro, I. A.
Type of Research
Peer-Reviewed Proceedings
Date Published
2016, Before July
Contribution Type
Discipline-based scholarship (basic research)
Contribution Category
D
Points
4
Location
Denver, CO
Organization
Marketing Educators’ Association Conference