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San Diego State University

Fowler College of
Business Administration

Intellectual Contribution

Title
Rethinking Literacy in the adoption of AFC
Author(s)
Peter, P., Batat, W., Ulusoy, E.
Type of Research
Peer-Reviewed Journal Articles
Date Published
2016, Before July
Contribution Type
Discipline-based scholarship (basic research)
Contribution Category
A
Points
12
Publication Title
Marketing Theory