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San Diego State University

Fowler College of
Business Administration

Intellectual Contribution

Title
Alternative food consumption (AFC): idiocentric and allocentric factors of influence among low socio-economic status (SES) consumers
Author(s)
Batat, W., Peter, P., Vicdan, H., Manna, V., Ulusoy, E., Ulusoy, E., Hong, S.
Type of Research
Peer-Reviewed Journal Articles
Date Published
2017, Before July
Contribution Type
Learning and pedagogical research contributions
Contribution Category
B
Points
5
Publication Title
Journal of Marketing Management
Publisher
Taylor and Francis Online